Favorite Product Review – Dissect the advantages and disadvantages of the product

Finding a suitable makeup product is not easy, but this product is often touted as a brand whose lip products…

Beauty Brand Digital Marketing Strategy

In the digital era, beauty brands not only rely on quality products, but also the right marketing strategy. From viral campaigns on TikTok, collaborations with beauty influencers…

E-commerce vs Offline Cosmetic Stores – Differences in Marketing Strategy

In the beauty industry, brands have to customize their marketing strategies according to the platform used. Online sales through e-commerce rely on digital ads, influencer…